A readable copy. All pages are intact, and the cover is intact. Pages can include considerable notes-in pen or highlighter-but the notes cannot obscure the text. At ThriftBooks, our motto is: Read More, Spend Less. Essentials of Contemporary Advertising by Arens, William; Schaefer, David; Weigold, Michael A readable copy.

All pages are intact, and the cover is intact. Pages can include considerable notes-in pen or highlighter-but the notes cannot obscure the text. At ThriftBooks, our motto is: Read More, Spend Less. International Student Edition (ISE) same as U.S.edition I had to buy this book for a college class, 'Principles of Advertising.'

M: Advertising [William Arens, Michael F. Weigold] on Amazon.com. *FREE* shipping on qualifying offers. M: Advertising examines advertising from the inside, from the perspective of the advertiser (the client) and the specialists who create advertising. Apr 23, 2018 - [FREE] Download Free Book M: Advertising By William Arens;Christian. William Arens, Christian Arens, Michael Weigold, David Schaefer.

I couldn't locate an inexpensive copy of the U.S. Version, but it turns out the ISE (International Student Edition) is the exact same thing as the U.S. Version but for less-than-half the price.

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I compared the table of contents with my instructor's U.S. Version, and it all checked out the same. The cover page is different, but so far, all the images inside are also the same as her copy.

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I think it's terrible that publishers charge one price to U.S. Residents, and another to the rest of the world, which cannot afford the U.S.

Synopsis • 'M: Advertising 2e' was created with students' and professors' needs in mind. It explores the core principles that drive advertising, using a lively voice that goes beyond academic theory. The authors' goal was to present advertising as it is actually practiced and make the fundamentals accessible and relevant to the student's real life. This approach truly transcends the conceptual and propels students into an exciting and practical dimension. Students receive a cost - effective, easy to read, focused text complete with study resources to help them review for tests and apply chapter concepts.

Professors receive a text that contains all the pertinent information - yet in a more condensed format that is easier to cover by students. McGraw-Hill Connect assignments are provided to utilise the power of the web, providing application of concepts for students and automatically grade materials to support instructors.'